How High Performers Show Up When No One’s Watching | The Mindset That Refuses to Quit

In this powerful Burn Podcast compilation, Ben Newman brings together two conversations that center on one defining theme: who you choose to be when it gets hard. First, Sean O’Brien shares his journey as a healthcare and medical technology leader who helped drive his company to more than tenfold revenue growth. But the most defining moment didn’t happen in a boardroom—it happened during an Ironman marathon. When illness forced Sean to stop mid-race, he refused to let that moment define him. Days later, he went back out and completed the same marathon distance on his own, honoring the commitment he made to himself. Sean’s story is a reminder that resilience isn’t about perfection—it’s about integrity, follow-through, and refusing to quit when excuses would be easy.

Then, Ashwin Mohan, founder of Mohan Coaching and one of the top-ranked advisors in the country, joins Ben to break down the power of discipline, standards, and consistency. Ashwin shares how the Prizefighter Day framework and the Unrequired Workout reshaped his mental and physical edge—and why elite leadership always starts with leading yourself first. The conversation takes a deeper turn as Ashwin reflects on losing a close friend at a young age, a moment that permanently shifted his perspective on time, urgency, and purpose. His message is clear: success isn’t built on occasional intensity—it’s built by doing the small things, every day, with intention. Together, these episodes challenge YOU to raise your standards, honor your commitments, and show up like today actually matters—because it does.

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Watch Here: https://youtu.be/Bf_qO_WxrTs
Listen Here: https://www.theburnpodcast.com

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Chapters

• 0:00 Why Run A Marathon On Wednesday
• 1:22 Commitment Over Marathon Results
• 2:49 Race Collapse And Family Intervention
• 5:30 Anger Laps To Mile 26 In The Dark
• 8:45 Accountability, Confidence, And Discipline
• 10:20 Loving Discomfort And Proving Yourself
• 11:35 Invest In Yourself Before Others Will
• 13:20 Fast-Track Coaching And Accountability Offer
• 15:35 Never Finished Mindset And Share Prompt
• 16:52 Ashwin’s Urgency And Daily Progress
• 19:20 Systems, Structure, And Scaling Mohan Coaching
• 22:05 Finding Your Edge In The Details
• 23:05 Physical Transformation And Leading By Example
• 26:05 Simplicity, Consistency, And Small Wins
• 29:10 Prize Fighter Day: Non‑Negotiables And Wins
• 31:45 Stack The Days And Keep Going

Transcript

SPEAKER_00: 0:12

What the hell caused you to wake up on a Wednesday and go run a marathon when nobody had to do and by the way, remember there was no Instagram. Had I not encouraged him to say, look, dude, either I'm getting on the burn and telling your story, or you're gonna get on here and do it, but this will not be untold. He wasn't gonna tell anybody. Why do you show up that way? And uh, how uncomfortable are you right now?

SPEAKER_01: 0:36

Yeah, it's about as uncomfortable as I get. Uh, you know how much I enjoy hearing others talk about me. I uh first off, those words mean a lot. Like, I think the the journey we've been on together, like this relationship, it's uncommon, right? Like the ability to do what we do and serve these amazing human beings and these organizations, it's a gift. And for me, when you're given a gift, you have a responsibility. And I think that was look, a marathon isn't is not the story here. Like that, that's not what this story is about. A marathon is a very challenging thing. Uh, very few people do it. It's it's it challenges you in different ways. But I think the story is that so much of the work that we do, and like you said, you have to lead by example and honor your commitments. Like that was the driver. And so Sunday during the race, and by the way, I'll take it back one step further. The only reason I signed up for the damn race in the first place was a member of one of our boot camps, who's a dear friend of mine, went to our boot camp in Vegas a couple years ago, was inspired enough to say, you know what, I'm gonna transform my physical health and my well-being. And he went from not doing any physical demand to sign up for a damn Iron Man a year and a half later. And he completed the Iron Man. And I was out there the day that he completed it, and I saw the struggle and the pain, and then I saw the joy and the like exuberation of accomplishment. I was like, I gotta do this. Like this individual went through the most extreme challenge of of all time, and he he succeeded because he believed in me, he bought into it. So that's what had me commit to the marathon. Um, and then, like you said, woke up that Sunday, I knew something was off, didn't feel right, but in my mind, I was like, I'll figure this out, I'll find a way to do this race. And then you hit the wall, and it was as thick of a wall as I've ever met in my life. And we don't have to get into all the details, but it wasn't a pretty scene out there. It was challenging, and my body wasn't gonna let me complete it. Uh, a funny side story is that you know, I had mom and dad out there, I had wife and kids on the way to see me at the finish line. That same guy that we're referencing that ran the Iron Man, he was out there uh with his girlfriend who is an ER nurse. Thank God that played that played a role that day. But you know, you have all these people out there, and as I started to realize the severity of like, okay, now I'm walking. Now I start to jog and throw up again, now I'm walking again, and then your body starts to lock up because you're so dehydrated, then you start to get fuzzy, see white. I'm like, okay, this is probably the ending of this race. Um, but the funny humor in it all was I had my dad, who my whole life has been, you know, right there telling me every time, like, you can do it, push through it, you can accomplish anything. And that day was a little different. It's like, get off the course, get off the course. You're you're a father, you're you're a husband, you look like shit. Like you, your face, I've never seen you look this colored, like you're not in a good place. You gotta get off. Like, Sean, I'm like literally pulling on me, like, gotta get off. So that was the funny moment that he and I talk about now. But you know, I go back, like, I get off the race. I was pissed. Like, I was very pissed. Like, I had this visual of like meeting my kids at the finish line. I was gonna get DQ'd because you're not allowed to carry people across. I was gonna carry my two kids, a three-year-old and a one-year-old, across the finish line. I was gonna set the example, right? I was gonna honor the commitment. I didn't get to do that. Instead, I ended up in a hotel room for the next five hours shivering and throwing up and just in a horrible place. And it's like it was very, very frustrating and humbling. Um, but it's how you respond to the events, right? And we speak we we speak to this all the time with our clients. It's not the events, it's the response to the events. I had an unfortunate event. And again, the marathon's not the important part. But what's important to me was to honor the commitment. So Monday and Tuesday felt horrible. Like it had a flu and it's going around, like you said, all over the place. Woke up Wednesday feeling a little bit better and woke up early enough. I was like, you know what, why not now? Why not go for this thing? And so we live by a park that has a three mile track. And I had done some training at this track. And what was so funny when I woke up and I looked at my wife, was like, hey, I'm gonna go for a run. She's like, What? She's like, Sean, like, are you kidding me? Like, you haven't been able to get a bed the last two days. And then she realized, like, she knew exactly what I was saying. She's like, please no. I was like, I'm gonna go for a run. And she's like, How far? I was like, I'm gonna see how far I can go. And she's like, Can you please just stay in touch with me? So I grabbed my little hydration kit, my nutrition kit that I didn't get to use all of the days a couple days before. I go put it at one spot on this track at the park, and I just start looping three miles at a time in the dark, nobody around, just me, um, some silence, a couple good podcasts. Uh, but just time started to chip away. And honestly, I think the first 20 miles was out of like just anger. Like I was frustrated. I was just pissed off. And then I hit mile 20. I was like, okay, now we're in it. Now we really got to do something. Um, and you know, for me, it was like it was completing it. And it was funny when I was done, I called Michelle, told Michelle, like, hey, I'm alive, I made it, all is good. And then I recorded it on Strava. And that buddy, the same friend who had completed the Iron Man, I didn't post it, right? But when you save something, your friends, and I only have like three friends on Strava, I mean my silent self, he's one of them. He sees it, he he's like, You gotta be kidding me. You gotta be kidding me. And I was like, I'm not like I did it, completed it. And again, it goes back to not the marathon, it goes back to fulfilling the commitment, honoring the commitment. I had a lot of friends and family that like, you know, in my opinion, that was the expectation. At the end of the day, they didn't care or not if I ran it. Like they knew that I was gonna do what I needed to do, but fulfilling the commitment was the important part, and um, that's what stood out. And so uh fun story that never thought it would end that way, but it's one that represents so much of what we stand for and what we get to do every day with our clients. And that was a huge part of my commitment to fulfilling it. Was it odd to go do it a couple days later? Yeah, I realize that's a little non-traditional, but I also recognize what it stands for, and that was a commitment to honor.

SPEAKER_00: 6:22

This episode of The Burn is brought to you by our dear friends and partners at Q Logics. Now, you know I don't co-sign things I don't believe in, and I believe in John Chirando and the team at Q Logics. He's built multiple nine-figure businesses, real integrity, real character, the kind of guy you want in your corner. But here's what happened: all that expertise, all that knowledge, it was just his. Locked in his head, his decisions, his team. You couldn't access it. So John created Q Logics. He basically said, How do I make everything I've built available to people who actually need it? Here's what that looks like. Q Logic helps you see the blind spots in your business, the gaps you don't even know you have. You don't know what you don't know. They're your tour guide through that. Q-Logics helps you build systems that make your business work better or they ask better questions so you're approaching it in the most effective way. And Q Logic has access to a network of businesses and resources, real connections, real synergies that can accelerate what you're building. If any of that resonates, go to QPLogics, L-O-G-I-X.com forward slash Ben. Fill out a form. Their team will research your situation personally, then they'll tell you straight can they actually help? Thank you to our friends and partners at Q Logics. Make sure you find out more about Q Logics and your opportunity to win more with them today. Yeah, it's uh it it's just amazing hearing you that even the extended details makes it even way more powerful. How do you think that experience? Because I think a lot of times people don't realize what extends from choosing to honor a commitment like that. Is there any thinking? Is there has there been some vision thinking? Have you already tied this to some other decisions you now know you can make or you can stay committed to as a result of doing that?

SPEAKER_01: 8:15

Yeah, you know, we talk about it all the time, like how you do one thing, how you do everything. When you're locked into something like that and you fulfill it through adversity, you feel like a sense of horsepower that you don't traditionally have, confidence that you don't traditionally have, focus. I feel like all those things are the byproduct of that. And even going through the training program, you can't just show up and run 26 miles. Maybe someone can. I'm not one of those people. So you go through a program. Going through the program, by definition, it's discipline and commitments. That's what it is. And so that shows up for me as a father and husband. That shows up for me with the way I prepare for our clients and the way we support our clients and the work that we do. It transcends into everything. And that's what I think the power of, again, marathon aside, just the process of committing to something and honoring that process, the benefit is profound. And uh it gives you a shitload of energy in the process, which is pretty nice too.

SPEAKER_00: 9:08

What was the burn that you thought about during uh during that race beyond beyond the commitment?

SPEAKER_01: 9:15

You know, I I love challenging tasks. Like I've always been a little bit different in that way. I'm competitive as all hell. I show it it my own way, I do it in you know, sort of my own fashion in the background. But I um I love to push myself. Like I love to sign up for these extreme endurance events and runs and these tough mutters and Ragnars and all these things. And I like to push my body to physical places that is uncomfortable at its core. And so even at mile like 15, 16, you know, and dad's tugging on my sleeve, literally tugging on my sleeve. Um, I just like I could do this, I could figure this out, right? And then when you get to a certain point, you're like, okay, your body's failing, you can't. But like for me, it was I wanted to prove I can do something that I didn't think I could do at one point in time. That's what it was driven around. And I've I've applied that same mentality to building a business, to supporting clients, to being in certain rooms. Like, I want to be uncomfortable and I want to put myself in these positions. Maybe not with the flu on a marathon course. That's I don't want to, I don't want to do that again. But the idea behind it is it stands for so much of what I believe in. Put yourself in uncomfortable positions, challenge yourself in a way that you don't think is possible, and some amazing things will come from it. And whether that's on a Wednesday morning in a park by your house, or whether that's on a marathon course, or whether that's in a boardroom, it'll show up for you. And that's my that's my firm belief.

unknown: 10:31

Yeah.

SPEAKER_00: 10:32

I I'm a big believer that uh, you know, nobody's ever going to invest in you unless you have an ability to invest in yourself. And a lot of times I think people hear that and they think that that means money, right? Like, oh, I have to invest. No, it's you have to invest in the belief, right? Like that belief, that investment you made in yourself becomes attractive for others to say, gosh, I've been battling something so small over here. I I've given up on saying I'm gonna read 10 pages in a book every day as a new habit to myself. I mean, we're so naturally inclined in this world we live in to give up far too fast, to allow our self-talk to drive our behavior. And it's one of the things that that allows us to be as close as we are and for it to be so natural for either you to go or I to go, even though you know your haircuts take a little bit longer than mine. We uh we have we have a lot in common other than uh other than hairstyles. But you know, it's one of those things to where there's such a uniqueness and a common bond there because people know if they work with you, they work with me. You go the talk, go do the talk, I go do the talk. You're gonna get individuals who deeply care about building lasting relationships and holding you committed to what you what you say you're gonna do. So I really appreciate you coming on the show because I know that this is uncomfortable. Um, I hope um for those of you that have listened, where this maybe made you uncomfortable, it made you think I gave up. We're gonna make it really easy in these show notes to reach out to Sean, uh, connect with our team, have a conversation, you know? Because if you're not, and I am gonna be specific here, if you're not investing in yourself to have a coach or to have somebody who's holding you accountable, how's anybody ever gonna invest in your leadership at your company? How's anybody ever gonna invest in you wanting to speak and coach? Why would anybody hire you if you just think you have a story, but you're not working on making that story better? There's so many different ways that we help people from athletes to business professionals to aspiring coaches and speakers. Please reach out to us because there's intention that I wanted this story to inspire you, but there's also intention that more people in the world, we've put them out there a little bit, but we're gonna start putting them out there more now. More people need to know and understand what Sean does to hold people accountable and to empower and inspire them to stay connected to their burn, which is the ultimate secret weapon in driving self-accountability. So, Sean, I just I appreciate you, brother.

SPEAKER_01: 13:01

Thanks for making me uncomfortable and putting me on here, buddy. I appreciate it. It's part of this journey. And uh look, it's a story that can help someone. That's what this whole thing's about. So appreciate that.

SPEAKER_00: 13:10

Well, I appreciate you and how you continue to show up and what an amazing, amazing story. What one of the great stories I've heard in a long, long time. I mean, that that's up there with the all-time grades for accountability because that's something that I don't even know what the percentage of people in the world that would actually do that, you know, two days later. It has to be one of the smaller percentages that could be possibly tracked. I encourage all of you, share this episode with somebody that needs it. But I also want you to look yourself in the mirror and I want you to be courageous. Do you think there's a way that Sean and I could help you more? Whether it's working with both of us through Uncommon Live, whether it's something we could do for your organization, whether it's Sean coming to an event, whether it's him working with your leadership team, is there something that you need? Is there accountability that you need? And it's one of those things that starts with somebody like me to tell Sean, we're putting you out there, we're gonna make you uncomfortable. So maybe we just made you uncomfortable, but the action step is reach out, nobody will know. Let's have a conversation and let's see if we can go win more together. Sean, I love winning with you. I love the opportunity to win and to help others win more through our work. And so, uh, as you and I always like to say, for guys like us who are never finished, we always feel like we're just scratching the surface. And we hope that you have that never finished mindset and you allow us to win more with you. Share this episode. We're gonna share ways for you to get connected with us, get connected with Sean, allow him to have more of that voice. And until next week, this has been the burn where we empower and inspire you to challenge yourself to stay connected to that burn, to ignite that why and purpose, to do things that others won't, to continue to win when you win, and especially to show up on the days you don't feel like it, even if that means two days after a marathon, you go run one in the dark by yourself with no cameras, nobody watching, but you did it because you committed to do it. Ashwin, welcome back to the burn. I think about when we met when uh you were an intern and just getting started and your commitment to success. What was it for you? Because this is one piece that I want to revisit. Why was it always important for you to make a decision not to wait to be successful?

SPEAKER_02: 15:20

I think, you know, we brought this up on our last call. I I think it still stands, but it's evolved a little bit. So, like Ben mentioned, highly encourage you guys to check out the previous episode that we shot. But one of the things I do mention very open about is how I did um how I lost my good friend Vicari. And the whole concept of going through that stage in my life at a really young age was understanding that as individuals, we don't know how much time we have on this planet. And I don't know if tomorrow, God forbid, I get hit by a bus and I'm done. That's my ticket. Or I don't know if it's, hey, 97 years old, I passed away in my sleep, whatever it's gonna be. And so we always have this concept about making every day, you know, as if it was your last and living it to its fullest. And, you know, every day has its own challenges and own headaches, and you know, some things get done, some things don't. And I'm by far no means perfect at any of this. But if I take a look at all the things I want to do in my life, and if I could go ahead and every day just chip away at something to make progression towards that, then if my ticket does come, well, you know, I've moved in a forward direction to achieve those goals and help myself, but help my family. And so I think that's really important. A lot of people come in and go, oh my God, I got this big goal. I want to go out and hit it and get after it and do it. And, you know, if it doesn't happen in a week, it's like, oh my God, you know, isn't uh isn't meant to be. But I think if you take a look at it from a macro lens and go, hey, how could I just chip away a little bit every tiny day and get after it? And you know, maybe it's as simple as, you know, Andy Frisell is 75 hard reading 10 pages of a business professional book. Or, you know, if it's maybe just walking on the treadmill 30 minutes, at least doing something to get forward progression. In my mind, as long as we're consistently moving forward, then we're basically following that path towards success in some capacity. So I don't really have a concrete answer on why we chose so early, other than the, you know, the lack of understanding how much time we have on this planet. But I think it's really important to make sure that you're putting your best effort every single day to go out there and live life to its fullest.

SPEAKER_00: 17:41

Well, and you you certainly have done that since I met you. You continue to do that, which is such a powerful example, which has now positioned you to have the opportunity to be running a very successful coaching practice, Mohan coaching. Knowing that you had a choice, right? Because we all have great capacity. Newlyweds with Kiana, things are busy, you've got friends and family and people and time and working out and nutrition is important, running your business is important, as if you needed something else to do. Why was Mohan coaching, and really I would say the next evolution of it? Because very early on and years ago, people started coming to you wanting to know what's the difference, how are you doing things, whether it be from the very specific LinkedIn strategies, which things that I taught you that you evolved to a whole nother level, which has made them very unique in your own right? Why was it so important for you to lean in and say, okay, I don't just want to be an advisor, I want to coach others to be their best, which has now evolved to not just coaching advisors, but really coaching and consulting people in the world of business. Why was that so important to you to also branch out outside of just being an advisor?

SPEAKER_02: 18:55

Yeah, so being an advisor for 10 years, you know, you tend to understand what challenges come with that. And you know, the challenges get a little bit easier or they become different kinds of challenges, but it gets a little easier to handle them. And when we hit, I think it was year eight in the business, we spent some time really discussing, okay, what does a legacy really mean? And for me, it's always been how do we go out and impact as many people? And the great thing about being a financial advisor is you get to help an individual or help their family, you know, grow their plan. And then from there, I always vision it as the family tree, right? But you forward think and go, okay, I'm helping out the parents, which the kids are going to benefit, which if we have a legacy plan with our firm or succession plan, then their kids are going to benefit. And basically we're helping this family long term. And I thought that was pretty great. And that, you know, helped drive me for a really long time. And then I started to think about okay, well, what's next? You know, there's a huge Huge gap out there in the financial planning and business and entrepreneurship space with helping individuals understand the game of business. And like I said from the get-go, I'm no expert in this. I have such a long way to go to become a, you know, somebody that's extremely knowledgeable and a professional in this field. But one of the things I have noticed is specific to the financial advising space, a lot of advisors go out there and they just start running. And they'll start trying to help as many people as they can. And, you know, they'll either get to the point where, hey, it worked out really well, or, you know, maybe I just feel like I'm, you know, burning my tires here in a bunch of sand and I'm not really moving. And so one of the things we realized about both financial advisors and business owners is the need for structure and systems and operations. And we found that a lot of entrepreneurs go out there, we're the visionaries, we get really excited, and we typically don't like to follow structure being told what to do. That's why we get into entrepreneurship. And I think there's a double-edged sword to that, because if we don't have structure in place, we can't help our businesses grow. And on the other end of it, if we have too much structure in place, well, then it uh depletes the creative ability right there. And so I think the biggest thing with Mohan coaching was how do we get individuals to think outside the box, build the systems and ops, create scalability, but do it in the most efficient manner possible so that when they are ready to scale their business, they aren't looking back and having to go back and redo everything that they put in place at the beginning.

SPEAKER_00: 21:41

Love it. Love the directness and the focus and the attention to detail. I think it's one of the things we talk so much about is finding your edge in the details, having that awareness, intentional focus to the little things that make a difference. It's not just a matter of working hard, it's finding your edge in the little things that provide more energy, provide more focus, provide the opportunity to help people level up and grow. One of the areas, and I said that I was just going to say it and give you the credit for it because you deserve it. And I want you to touch on it was physically you choosing to become more disciplined. And I've watched your financial services practice grow, I've watched your coaching grow. I've watched you grow personally because of it. But there's something to be said when we stop making excuses and we lean in to being our very best in all areas of life. And I remember being in Mexico, uh, Ashwin is part of our standard elite mastermind group, and we were in Mexico for our annual retreat last year. And as I mentioned, he was about 30 pounds heavier than he is right now. And actually, when you talk about the difference of muscle that's now on his body, there's probably, you know, even more weight that was lost, but now it's on his body in terms of muscle, right? So it's been a transformation of who he is, and you just see it in his face. But you made a decision that you didn't like how the unrequired workout felt in Mexico, and you were gonna do something about it. And now, fast forward to today, you've lost the weight, you're feeling better. You're a young guy. So the pain that you were having in your back, you didn't need that pain in your back. That pain is now gone, you're feeling better. Why was that so important to you? Right? So that's another area where you say, hey, I'm not gonna make excuses, I'm going for it. Why was that important to you to not wait any longer and to do something about that?

SPEAKER_02: 23:30

So I don't know, I don't know if I ever told you this, but when we were down in Mexico, and I think I noticed this in, I think it was in Vegas at the Vegas boot camp too. And when we were doing the unrequired workout as a group, specifically in Mexico, you know, we had the filming crew out there, you know, uh taking photos of us and whatnot uh to recapture the moment. And I can't remember who it was, it might have been our good friend Sam, had the video camera going around. And I didn't realize it until after I saw some of the clips, and it was during the plank. And I was like full on, look like my God, Mount Effort Everest trying to do a plank with my hands up and everything. I just remember looking at myself and I was like, I can't be in that shape. That's you know, that's kind of embarrassing. You know, 29, 29 years old and you know, being in that state. And I said, there's gotta be change. There's got to be progression. We got to figure this out. And the other thing I was thinking about is if you're gonna lead by example, you know, if you're gonna go out and you're gonna coach and you're gonna mentor, you gotta also be in the right shape physically and mentally, because it's hard for somebody else to take advice from somebody that's not in the best shape in either one of those components. And so coming off of Mexico, you know, there's a lot of stuff going on in our business life. And I just said, you know what? I'm gonna simplify it. I'm gonna get in shape, I'm gonna take care of my mental health, I'm gonna take care of my physical health, I'm gonna get things right to where I can go ahead and, you know, grow and scale in both my personal and my professional life. And so I think watching that clip over and over kind of just mentally put that in my brain of, okay, you know, I do want to go ahead and get my health in check. And I got a long way to go of some of my goals. And, you know, I'm not perfect, I'm not up there working out every day. I think, Ben, you're at 2500 plus days on the under. Getting close, getting close. Yeah. And I was like, I got it. I Ben's an absolute freak with how many days. But, you know, it's making the progression of, like we said from the get-go, just taking it one day at a time. And, you know, even if it's not getting a full workout in, you know, sometimes I'll try and at least do some type of exercise. Where there might be going outside and do a little bit more of a walk or, you know, taking some of my calls um, you know, while I'm out there walking, getting some type of exercise. So that way my body just doesn't feel sluggish right there. Um, we got a long way to go, but I think when you take a look at kind of what I was saying earlier, and it ties back to that previous burn episode, if you could chip away at a little bit in some capacity every single day, that's what's going to make the difference. And I think seeing that video in Mexico and, you know, the big hunchback I had, and you know, being afraid to take my shirt off when we were out out by the pool and everything, it kind of changes a little bit. And because, you know, maybe I should get my life in check if I'm having these insecurities about these things and making sure that I'm in the right state of mind and physical state to, you know, feel present and be proud of who I am right there.

SPEAKER_00: 26:38

I'm I'm very proud of who you are, how you're showing up. And I I want to tie this all together uh with a concept that I've taught for darn near coming up on 20 years now, called a prize fighter day. And most people listening will know what a prize fighter day is, but essentially a prize fighter day embraces our opportunity to make the choice to do the things we know we need to do to win personally, professionally, and in our service to others.

SPEAKER_02: 27:05

So I'm trying to think back. I think it was 2017 when we first started working together, is when you first taught me the prize fighter day. And when I first put it together, you know, I was, I think I was 22 years old in college or just wrapping up college, 21 years old there. And building out my prize fighter day, it was really just a couple of simple things. And I remember what you taught me was starting off first with three things. And these were kind of my three non-negotiables that I need to get done every single day, no matter what. And, you know, these are some of the same concepts that we teach in Mohan coaching. But the first one was, you know, something similar to just working out and getting exercise. The second one was something to do within our business that was pretty pivotal. And then the third one was something in self-development. And, you know, we built out those three and did that pretty consistently. And then over the years, we started adding a few more things. And I think we capped it at five non-negotiables at all times. But the really cool thing about us coaching together is I've seen the price fighter day, even your price fighter day evolve, right? With your burn journal and everything else that you've shared with me and that you put together. Seeing how yours has evolved has gotten me to think about okay, how should mine evolve right there? And so I break down the price fighter day into kind of really three different parts with a kind of preface over here on the left. And so typically every Sunday, what I'll go ahead and do, and it usually only takes about 20 or 30 minutes, I'll just sit down, I'll grab my notebook, and you know, I've I've found ways to speed up this process even more. But in my notebook there, I pull out the blank pages, I write the date up at the top, and then I write down my five non-negotiables. And, you know, I teach a little bit more about the other things I have on my notebook there. But, you know, those five non-negotiables are there every single day. And if I do that on Sunday and I put it there for Monday through Friday, and I go, hey, these are the five things that I need to get done, and I focus on crossing those things off psychologically for me, it means hey, that was a win right there. And, you know, your uh Andy Frisella, you know, good friend of yours, somebody I look up to a lot, mentions that that I think it was um in the podcast you and him actually did. And I, you know, I'm gonna throw him a quick plug here. I think it was the MSCEO 107 or something. The only reason win the day. Yeah, win the day. And the only reason I know that is because in our coaching academy, when I teach this concept, I still send it to everybody. And why are you sending me this podcast from like 2016? I go, because this podcast right here was the turning point of me taking the Price Rider Day from three things to five things, to then making myself psychologically feel okay on when the price writer day went well and when it didn't. And I think this is the really important thing because on my five things, I don't get all five of those done every single day sometimes. And, you know, I try my hardest and everything, but you know, life's crazy. You get pulled in so many directions. And but if I get to, you know, the point where it's like 1 a.m. in the morning and I haven't done, you know, a couple of things and it's just like, hey, I can't do it. It's like, okay, well, you know, I know I have the self-discipline where I can make up for it a little bit tomorrow, but it's very few that those days happen. And Danny Frisello talks about this in Kill the Day, you know, putting the W at the top or putting the L's. And you give yourself a card at the end of the week. Did you get five W's or did you get, you know, three W's and two L's right there? And for me, I used to be a, you know, pretty hard on myself about it and go, oh my God, I got to get W's every time. And I slowly started to realize, well, as long as I could do my best to my ability, then that's all that really matters.

SPEAKER_00: 30:51

And for each and every single one of you, continue to fight one day at a time. You are not alone. We are all attacking that burn and the opportunity to ignite that why and purpose every day, not just on the days that we are winning, but also on those days that we don't want to. Continue to lock in. Let's keep stacking these days. Let's spend the burn and we'll see next time.