The Burn Podcast by Ben Newman
Join Ben Newman, highly regarded Performance Coach, International Keynote Speaker and 2x WSJ Best-Seller, as he takes you into the minds of some of the highest performers in sports and business to tell their full story. The "Burn" is something we all have, but rarely do people uncover and connect to it. Ben helps people from all walks of life reach their true maximum potential.
Ben has worked with coaches and players from the last 6 Super Bowl Champion teams and currently serves as the Performance Coach for the Big 12 Champion Kansas State football team in his 9th season (3 National Championships at North Dakota State) with Head Coach Chris Klieman. Ben served 5 years as the Mental Conditioning Coach for the 18x National Champion Alabama Crimson Tide football team. Lastly, Ben also has served at his alma mater as a Performance Coach for Michigan State University’s football and basketball programs.
For the last two decades, Ben has been serving as the Peak Performance Coach for the top 1% of financial advisors globally and for Fortune 500 business executives.
Ben’s clients have included: Microsoft, United States Army, Anheuser-Busch InBev, Quicken Loans, MARS Snackfoods, AstraZeneca, Northwestern Mutual, AFA Singapore, Mass Financial Group, Frontier Companies, Wells Fargo Advisors, Great West Life Canada, Boston Medical Center, Boys & Girls Club of America, New York Life as well as thousands of executives, entrepreneurs, athletes and sales teams from around the globe.
Millions of people and some of the top performers in the world have been empowered by Ben through his books, educational content, coaching programs, podcast, and live events.
The Burn Podcast by Ben Newman
Todd Herman: The Alter Ego Effect
Todd Herman is an absolute FORCE when it comes to sports and business coaching. In this episode of The Burn, Todd takes us on a rollercoaster ride through the realms of discipline, the illusion of internet fame, and the untapped reservoir of inner strength. Todd unveils the profound influence of a skilled coach and the game-changing impact of the right mentor, drawing from his experiences with athletes, entertainers, and business leaders. We also explore the Alter Ego Effect, unlocking hidden potentials within, and emphasize the importance of daily action and mentorship in your journey of self-discovery. Get ready for a boatload of insights, stirring anecdotes, and actionable advice that will FUEL your journey for continual peak performance.
Full episode now LIVE on all podcast platforms AND Youtube.
Connect with Todd: https://toddherman.me/
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You better strap yourself in, because we are not holding back at all.
Speaker 2:Momentum breeds confidence, and confidence plus momentum that can ultimately deliver certainty.
Speaker 1:Welcome back to another episode of the Burn. I am Ben Newman and you know how we do this every single week we're going to bring you a story of an athlete, an entertainer, a celebrity, a coach, somebody who's performing at the highest possible level, who's recognized that why and purpose is not enough. You have to understand that underlying burn that ignites your why and purpose, that then causes you to show up when you don't feel like it, but especially after you win. Now I can tell you I will mention from time to time how excited I am about having a guest on this show Today. You better put your seatbelt on, you better strap yourself in, because we are not holding back at all.
Speaker 1:Todd Herman, I'm going to say, is a longtime friend of mine, even though we recently just finally got to know each other. I mean, I'm talking this by like 10 plus years bouncing back and forth DMs, people saying we should connect. Todd had me on his show. We're now bringing him to you on the burn and I can tell you, in the interactions that we've recently had, it is literally like two minds that understand the same things, believe in the same things, understand the strengths that lie inside of you and also understand the bullshit that exists in the world today and what you see on the internet, and I would almost put the two of us I don't want to speak for Todd, but almost like disruptors of wanting to remind you that discipline is the way and you should not be fooled by things that you see on the internet. You have to go to the trusted path of what success looks like from practitioners who have been doing this for long periods of time.
Speaker 1:He's the author of the alter ego effect. You maybe have seen him on the Today Show on CBS, fox Sports. I could keep going on and on and on, but Todd has been a disruptor in the sports world and in the business world for over 20 years and most often similar to my work. A lot of times it's behind the scenes when he's making the biggest impact and you never see it, but you're probably watching it in your favorite athletes and working with your favorite corporations. Todd Herman, welcome to the burn.
Speaker 2:Newman, I've been pumped for this one and, yes, we have a meeting of the minds. That is very easy for us to sync up, so let's bring it.
Speaker 1:So I want to start with something. I was watching Netflix last week during my travels and when I get up in the air it's one of the things I like to do to just kind of cut back and relax. But then I was watching Swamp Kings on Netflix about the Florida Gator. So it's hard to relax when you're watching a documentary about Tim Tebow and Urban Meyer. You're almost ready to like go speak again or go coach somebody, and Urban Meyer made a comment I'd love to start here with you. He said that the pain of greatness is real and it's not for everybody. The pain of greatness is real and it's not for everybody. How much truth is there to that statement in your work with high performers?
Speaker 2:I think there's a lot of truth to that statement. I would say, unfortunately, many of the athletes that I've worked with over the years and again I started in 97 doing the same work that you do a lot of them are driven by sometimes some pretty deep scars as well, Some of the pain that they're seeking in their greatness. It's like just a muscle that they have that they've been dealing with it for a really long time anyway. And so I'm saying it this way because I want some people out there that are listening to recognize that you don't need to punish yourself to seek out greatness because of some pain that's in your past, Because I've had a lot of athletes for me I don't know what it's like for you, Ben, but I had a lot of athletes over the years that they felt like that the reason that they had their edge was because they were holding on to some trauma that was in their world, in their past, and that if they got rid of it, if they soothed it in some ways, that they were going to lose their edge out onto the quarter of the field, not to go down a completely different rabbit hole.
Speaker 2:But I would 100% agree with the fact that if you do not actively seek out the pain, the pain will find you anyway, Because there's going to be the pain of regret, as my mentor Jim Rohn would talk about, or there's going to be the daily discipline pain that you have to go through and there's sacrifices of you not going to your friend's barbecue because you had to go and put the work in right now so that you're prepared for you know, your meetings next week or whatever. So pain exists, no matter what.
Speaker 1:So you, you mentioned, and really what you did just mention is oftentimes where the burn comes from. I think sometimes people get confused. They think, well, isn't the burn the same as the why and purpose? And you're just saying it a different way? And I said, no, no, no, it's totally different.
Speaker 1:I remember sharing the stage I shared this last week with Marshall Fall for a virtual event back during COVID, because we supposed to be in person, couldn't do it in person, and Marshall shared how, every day, he'd leave the house and he was talking about how did you become a Hall of Famer with one of the top 10 sets of statistics of all time in the game of football? He said I'd leave the house every day a house with 11 kids, and I knew that a great sandwich was white bread and sugar and I would leave the house and I would say I will never put this family in position to have to eat those sandwiches again. I'm going to go do something about it. He said it, just it caused something in me.
Speaker 1:Now, that wasn't his why and his purpose, but that was his burn that fueled it. So how important is it for people to actually understand and, like you're saying, you don't necessarily sweep it under the rug, but there's a pretty unique fire that comes from it. I wouldn't wish the pain that I went through with my mother on anybody, but it's given me a burn inside to not waste a day. So how important is it to actually attack that burn rather than to run from it, which a lot of people tend to do, or to suppress it?
Speaker 2:What do you mean by attack it?
Speaker 1:So, like for me, when I think of the burn, like I'm gonna attack my opportunity. So when I think of my mom so she passed away at 38, I'm 44, I've been given six extra years. So when I think of not wasting a day, I'm gonna attack the opportunity that I have today, as opposed to suppress it and say, whoa is me? I mean, my story is my story. I'd give anything to have my mother back, but that's not my reality.
Speaker 2:Yeah, well, my frame that I try to give people is I talk about capabilities. It's spelled C-A-P-E dash abilities, because nature, I think, is our greatest teacher. You know, if something doesn't exist in nature, I'm gonna double tap on that and I'm gonna question whether it's true. A good example is that water isn't just always good. There's hyperhydrosis, so you can have too much water. When I'm floating in the middle of the ocean, the last thing I want is more sea water. Or when I'm in the desert, there's hypo. I need more water.
Speaker 2:So, going back to that idea of we have an experience in our life that could be traumatizing or it could be a difficult or even a challenge, and most people to your point earlier, they attach a negative meaning to it. Well, in nature it can't only be negative. There can also be something that's very positive there, and so what you're talking about is that, that experience that happened for you. You can use that thing to fuel you, that's it To burn you up. And for me, I had some terrible experiences when I was a young kid and being sexually molested and assaulted at a church camp over the course of several days, and that trauma ruled a large part of my life. But I also created some coping mechanisms from it that ended up serving me as becoming a fantastic coach to elite athletes and public figures and entertainers around the world and growing a massive peak performance in mental game coaching and training company. It was just when I matured later on in life that I realized that, oh, my great capability that I earned from that experience was extraordinary compassion for other people. If you were to say, well, todd, what's your burn?
Speaker 2:When I started out, ben, in 97, 98, the mental game coaching world wasn't a thing. Coaching wasn't a thing. I mean, it felt like I was selling snake oil to people back then in so many ways. But I knew that for me when I played college football and I was a nationally ranked badminton player. I'm not a physically gifted human being, I'm not six, four, 245 pounds. My strength was very much my inner game and I loved talking to other athletes about it. And then I accidentally fell into a business when Deborah, this one mom, asked me to mentor her son in 97, september of 97. And I said, yeah, sure. And then she was like okay, todd, well, how much do you want to charge me? And I was like, oh, how, about $75 for three sessions, which was my rate for three years. So I was pretty cheap, which, by the way, gives you a lot of reps when you're really cheap.
Speaker 2:But early on in my career I thought I was competing against sports psychologists. And then I went out and I saw some of them speak and I was like, oh, I'm not competing against them Cause I out care all of them. I actually care about these kids and they don't care. They're doing it as a career. I had one lady that I saw speak in front of an academy it was a hockey academy in Canada and literally her opening part of the talk was I don't normally talk to kids, cause I actually don't like working with kids, but I hope some of you can kind of get some things out of my talk. And I was sitting there going you've lost them, they're not going to listen to a word that you say. And success for me. I was like, oh, I'm going to win, like this is going to be so easy cause I'm going to out care them.
Speaker 2:But my burn for growing that business was there was a 16 year old kid who I got at the end of his kind of playing career.
Speaker 2:Unfortunately, he was highly ranked when he was 13 years old, he got sold a bill of goods on how to develop himself and his mental game, essentially his inner game and his own athleticism.
Speaker 2:That was completely false. It was not how you actually develop an athlete and it cost him self-confidence, it cost him a positive attitude and it cost him his playing career. There are a bunch of 13 year old kids out there, cause that was who I was serving at the time, who I'll be damned if I let some fricking clown that just because they have a couple of letters behind their name and they stayed in school for eight years, give these kids a bunch of really bad ideas about what it will take to get to where they're going to go, or the principles or the methods or the tactics for how they can develop themselves mentally. That was my like I cared about, cause I was at 13 year old kid too at one point in time. So that's going to cause me to wake up every single day and chop wood and carry water so that I can build a business that's rooted in actually giving a shit, because our core value number one in that business was we will out care everyone. No one will be on the treadmill.
Speaker 1:And this is why we connect. I want to kind of bring this to life for everybody, cause a lot of people don't really get to hear the type of work we do, because if you know, you see it online or you read a bio, you say, oh, you know, todd probably goes to an event and he speaks about these things. Yet when you're with an athlete, when you're with a team, when I'm with a team, what you're really referring to and one of the best ways I've ever heard it phrased is true, main Carol, we call him coach. True, at Kansas State, one of the best strength coaches in the game today. He always says it's our responsibility to develop real relationships, r-e-a-l. And if you're not in this, to develop a real relationship and to care and understand their burn or their uniqueness, like this isn't for you.
Speaker 1:And unfortunately, you know there's a lot of people they do. They come in and speak and they're gone and oh, I worked with the national champion. You don't remember a player's name. They don't remember. And there's nothing wrong with that, it's needed. And a lot of those individuals do build relationships and do that the right way, even though they speak to multiple schools. There's a lot that don't.
Speaker 1:There's many that do it the right way, but what you and I do and I want to go behind the scenes because when we did your show, this really hit you. When I said it you actually was before we hit record. I believe you and I were talking and you're like so what is your kind of work to us so well, I want to know what's. What is this? Kids burn? What's the unique word? What's the word when I say it to him? So in the middle of a game, when I'm on the sideline, I can put a hand on each side of his helmet, look him dead square in the eyes when maybe he's made a mistake, and say that one word and ignites him to have intentional focus, to go attack the next six seconds. And you lit up like, Okay, you really do, you really do know what you're doing. You don't tell me about that moment and why. That's the difference from being a practitioner to being just somebody who goes and speaks. Both are massively valuable. But what's the difference in a practitioner when people here say that?
Speaker 2:So for the average listener. So I started this in ninety seven and then I sold my people for mental game coaching training company to real Madrid in twenty fourteen and through that time there wasn't many people that I came across that are like Ben, that are practitioners that actually do work with people intimately At the highest levels of athletics, or even you know business, or you know, in my case I work with entertainers as well, and so I was laughing when you said that, because we really do try to come down to a fine and sharp tooth tip, the tip of the spear. What I mean by that is language is how we create our world. We do like I mean, I don't know what you, but I pay attention so much to the words that people use when they describe their situation, not even the sentence structure itself. I'm paying attention to your choices of words because that is me a window into your attitudes and your yes and your ways that you look at the world and how you perceive yourself.
Speaker 2:Even I just got off of a mentoring call with a guy who's getting on the PGA tour and just the way that he phrase something and we had a twenty minute deep conversation about that one word that he chose and he had a massive epiphany and breakthrough because I caught the word. So when you said that you try to find the word with somebody, I'm like, okay with this guy gets it, because you're looking for the tip of the spear that you can poke him with that will prod him to us. Completely different action set out onto that competition, whatever it might be for him or her. And, and why that's so important and why you only find that in the practitioners of the world, is because it takes extraordinary patience and you need to remove your own ego, because what you can't go and do, ben, is you can't prescribe the word.
Speaker 1:Because right.
Speaker 2:I, like me, I can't. I can't sell alter egos off of a shelf. Alter egos are very personal to the player, like when I created the black mamba with Kobe back in 2004. There was no black mamba. I gave Kobe a couple of assignments and then he found the black mamba as a source of inspiration because he was watching kill Bill and there was a certain scene and you couple that with what he was going through in his personal life at the time and it just was a collision course. I could have never gave him the black mamba.
Speaker 2:So but you going and being patient with the process and digging into someone's story and then asking them what was so important about that and why do you care so much about that experience that you had with your mom? And then, all of a sudden, deborah becomes the name which is the tip of the spear for you. That's just how I can separate very quickly who are the people who are actually doing the work and then who are the people who are influencers that are posturing on social media with you know, really well done reels and great hooks and great calls to action, blah, blah, blah. But I can very quickly see who are the reels, who are the fakes.
Speaker 1:It's so powerful and I know for some people it's probably hard to hear these things because you want to believe everything that you see but I think it's so important because everybody's got a course, everybody's got a group, everybody's and I think it's important because there are so many people out there that really can help you at a deep level that you really need a coach. I would almost encourage people I don't know what your thoughts are here you know, don't just take a referral interview the coach. You know, ask. The coach is kind of like I've had marketing companies. They'll reach out to me, as I know you do too. I want to help you with X, y and Z. I'm like Well, let me, let me explain to you my work. Have you ever worked with somebody that does exactly what I do?
Speaker 1:And they're like no, I have it. Well then, I can't really allow myself to be the guinea pig where I am, in my stage in the business, for you to try it out on me, right. And so how important is it to really spend the time to find the right fit? Because nobody goes through life as a kid. You don't, you know, show up to games with no coach. You don't go to high school with no coach. How important is it to have the right coach to help guide you and steward you through these great relationships?
Speaker 2:Well, it's the difference between using the right word in a sentence. One word can massively change the meaning of a sentence because you chose something differently right and the right coach asks you a different set of questions. Then someone who has never done the work or is aspirationally trying to have a different type of career, and that's okay. Like there's what you were saying before. There's there's influencers, and influencers are kind of like publishers, they're like Cosmo magazine. It's their job is to grab attention and to maybe bring people to and introduce them to a new idea or a new concept. But they don't have the depth of understanding of that concept because they haven't been working with people every single day In the trenches or in the gutters in the difficulties and the challenges and the struggles of the application of that idea. Because it's one thing to say the idea, it's a very different thing to get someone to apply the idea Every single day, when there's days where you want to quit or you're not seeing any traction with it, you're not seeing any results with it yet and it's like, yeah, but you've you. Just you stop too soon on it. You do stop digging. So I would say the easiest frame I give people on whether or not you can figure out who's the real deal and who's not. Look at their business model or look at their business and if they do not, coach, consult, help people individually. So someone has a group coaching program on mental toughness wonderful, but if they have not done the one on one work, they are missing out on the really big nuances of a shared experience mono, a mono with someone who is going to be opening up their heart or opening up their mind or opening up their past to that coach and digging into the realities of what they're actually doing or actually thinking.
Speaker 2:In a group environment you've got group think. Group think is very dangerous. That's why Tony Robbins will stand on stage and say hey, everyone, did you all do that journaling method that I talked about on the end of day one? All of you, and someone doesn't want to be left out, so they raise their hand to, and so then you're sitting around. Eighteen hundred people all did it. I didn't do it. I'm gonna do it tonight. No, no, eighteen hundred people didn't do it.
Speaker 2:That was group think, because people don't want to be scapegoated as the one who didn't do it. Okay, you just invested fifteen hundred dollars to come to this thing and I'm not participating. Come on In a one on one environment. That doesn't happen. You get real honesty. You get real truthfulness.
Speaker 2:So if you're trying to analyze for yourself, who should I go with as a coach and, by the way, I'm not saying this to get you to come and hire me, most people couldn't anyway but it's even when you're consuming content of someone who is a coach, because you can get coached by banner myself for free, by consuming our content online and then, when you could afford it, now you can really get onto the road. But just analyze are they doing it one on one? And this goes for agency work. This people are telling you exactly how to build your social media following yet, but do they have a consultancy that has to execute these strategies? With a client like Ben Newman, where now the rubber really needs to throw, because there's a lot of stuff that can be hidden inside of courses or inside of group program.
Speaker 1:Final question. It's one of my favorite thoughts. I heard Erwin McManus say this when I was at a mastermind that I'm now a part of with him, and he's just such a brilliant mind and communicator and he just he just stopped me because I believe this. I never heard it said this way. He said confidence that and you were just talking about discipline. Your confidence does not come from your talent, your confidence comes from your discipline. So your confidence does not come from your talent, your confidence comes from your discipline. So I'd love for you to paint this picture of the difference. But then also, why a Kobe Bryant is a Kobe Bryant? Because he really had both.
Speaker 2:Yeah, yeah. Well, I just had breakfast with with Erwin a couple weeks ago in.
Speaker 1:LA, that's right. Yeah, you did, you did.
Speaker 2:He's a great. He's a great guy and he's amazing. He's filled with fantastic one liners as well. I both agree with that, and I would add to it that confidence can come and go as well, like it can be. It can wane, and this and a lot of athletes can experience that as well. But I'm a very big fan of momentum. You know this been so well with working with so many top college programs or professional teams.
Speaker 2:Momentum is very dangerous when you're the better team, an average team that starts to get momentum. Momentum breeds confidence and confidence plus momentum that can ultimately deliver certainty. And when you have an ass powerful that is certain that they can now win, certain that they can compete, that's DNA level. Now of a sudden, you've literally changed the genetic code of the player or the team and now there is a forcing function that's happened within them. I've seen this happen at the US open with tennis players. They're competing against you know, a superstar. They get momentum that breeds more confidence in them. Then they get certain that they can win this game and all of a sudden that superstar isn't playing against that average player anymore. Know their friends themselves. Most of the time they're playing at someone who's risen to a completely different level, but the thing that gets you into the momentum is the disciplines, the daily disciplines Every single day. And so, for those people feel like they're lacking confidence, don't go with their and seek confidence.
Speaker 2:The confidence will come from you taking the daily actions, the daily disciplines, choosing painful things that other people wouldn't choose to do every single day chopping wood, carrying water, struggle, scrapes and scars that's what I talk about all the time and scars. Choose the struggle, because when you choose your struggle, it's your choice. That's right now. And send your attitude towards the struggle isn't the same as someone else who's going through a struggle that was forced on them in some ways. No, choose your struggles and in those struggles you're gonna earn scrapes and those scrapes are gonna produce scars and those scars become stories that you can tell other people, because they, you can see them on someone. I can see your scars. Then I'm building the business that you've built in the people that you've worked with over time, like it's obvious to me, and I'm interested in those cars. Tell me how you earned that. So go to scars, go and earn them.
Speaker 1:So let's finish here. What one more, one more thought. So many people. They sit on the sidelines and they're scared Fears, doubts, uncertainties, pain, past circumstance feelings to go get the scrapes that create the scars. What do you say to that person who, because we're operating at a high level in this conversation what do you say to that person who's listening right now that some traumatic experience happened and they're literally scared to death, even step into the first scrape?
Speaker 2:Well, just you've indexed on the fact that you think that's only your story. That's literally the story to shared story. We all have those. I don't know about you, ben, but I am a very big believer in people should be reading more biographies or autobiographies, and they should be reading nonfiction books. I've read over seven hundred biographies and here's the story you're going to hear in every single biography of a successful person, whether it's Da Vinci or it's Bill Gates or it's Walter Payton, who's one of my heroes.
Speaker 2:I grew up in a place where I was either a fish out of water, a place that I wish I didn't grow up inside of. I grew up inside of a home that either Wasn't nurturing or was nurturing, so it was a safe place. I pursued some things that you know weren't really right for me and I was not pursuing the things that I really wanted to go and do. And then finally, ultimately, through a meeting of a mentor or some sort of Inspire and divine action that happened, I took a new action, and when I took that new action towards the things that I wanted to go and do but I wanted to go and pursue it was difficult. The world didn't change, you know. It still didn't stop throwing meatball Sundays my way and hitting me in the face, but at least I was enjoying it and I chose it myself.
Speaker 2:And so I say that to someone who is Terrified and they feel the uncertainty is. That's a shared experience of all of us, but there is a version of you on the other side of you, stepping towards an uncertainty, stepping towards a fear that you are gonna be so excited to meet, and that's the person I want you to hold in your mind 90 days from now. There's gonna be a person that's gonna be sitting there. You're gonna meet them, and what are they gonna say to you on that 90th day? Here's what I want my 90th day version of me to say to me Todd, thank you so much for taking those daily actions, for stepping towards mastering this new thing that you were trying to go and do, because the version that's sitting here right now is different than the old version, because I don't want to meet the same version of me that's here today, like the. The version of me that's here today I'm not unhappy with, but I know that there's more inside of me, and I want to meet that new version of me 90 days from now.
Speaker 2:And so, if we cons I call it feeding your future. You, let the future you to decide on your today's actions so that you can meet that future version of you and be excited about the person that you're. That's gonna be there when you do Get out of your own head of what you think you're capable of right now, because that's a lie. It's not true. You're capable of so much more and you're always bigger than those fears, those uncertainties and those doubts.
Speaker 2:You're always gonna find a way, and how I know that's true is you're here. You're here now. That Means that you've gone through a bunch of things and you're here now. You haven't quit. You're not six feet in the ground. You're here now, which means you can be here tomorrow by stepping towards some fear, some small doubt that you've got, and then you're gonna be feeding a future version of you that I selfishly want to be Brought to life, because I want more people, more human beings that are out there doing things that light them up, doing things that scare them, because it's gonna make the world a better place for my young kids.
Speaker 1:And now you understand why Todd and I get along. Now you understand why Todd is on the burn. And now you understand why I'm going to let that be the mic drop, Because what just happened in those final two and a half minutes was Todd looking you directly in the eyes or speaking right into your ears, and I want you to rewind it. I want you to listen to those last two and a half minutes. I've never said this on a pot. I want you to rewind it and I want you to listen to the last two and a half minutes and silence the self talk not listen to those lies and decide on the action you're going to take over the next 90 days.
Speaker 1:If you accept that challenge from that coaching from Todd and that's what you get when you say practitioner. He's heard it so many times. He understands how to speak to you so that you remove yourself from the fears, doubts and uncertainties you step into the game, you take the action and you change how you show up in life, and then you change the person you see in 90 days. And then you change it again and again and again. That's why Todd and I believe in making sure you have the right fit and it's somebody who understands because of the deep rooted one on one work and building relationships to drive different action in people. Todd, thank you so much for coming on the burn. I cannot wait to see and you know we kind of joke like maybe there's a reason why it took all these years and I think there was and I look forward to figuring out more of why that is and bringing more to individuals. So thank you so much for coming on the burn.
Speaker 2:Pump to do it and excited for what we've gotten stored together ahead, buddy.
Speaker 1:I'm going to make sure for everybody. You have an opportunity to get the book the Alter Ego Effect. It was a Wall Street Journal bestseller. It's going to dive even deeper into these concepts that will create strengths for you that you aren't even aware of yet. That's going to be in the show notes ways to stay connected with Todd in the show notes. And, as I always say, this is why we bring you these stories so that you can connect to your burn, because why and purpose is not enough to ignite that why and purpose to do it on the days that you don't feel like it and especially after you win. This is the burn. We appreciate every single one of you Subscribe, share. We appreciate you, love you being a part of our community. Let's keep attacking together. We'll see you next week.
