5 Powerful Lessons: Mental Toughness Forum Preview

With just under 2 months away from this year’s Mental Toughness Forum, we wanted to take the opportunity to do a special episode highlight a few of the speakers this year that have been guests on the show!

These 5 speakers have uniquely POWERFUL stories and messages and we can’t WAIT to hear them bring it with the other 30+ speakers at this years event.

Make sure you get registered over at www.mentaltoughnessforum.com

Full episode now live on Youtube and All podcast platforms!

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Transcript

Speaker 1: 0:01

Welcome back to the Burn podcast. This week on the show we wanted to do something very special. We're just under two months away from our second annual Mental Toughness Forum. Last year we had over 100,000 people tune in to hear from some of the world's highest performers in sports and business, sharing systems and skills on how to think bigger, drive action, overcome adversity and build mental toughness. On this week's episode, we wanted to highlight a few of the speakers that will be a part of this year's Mental Toughness Forum that we've had here on the show. If you haven't already, make sure you head over to mentaltoughnessforumcom to get registered for this year's event. You will not want to miss it. Without further ado, let's get into this week's episode of the Burn.

Speaker 3: 0:52

First off, the 108010 principle is because there are creative endeavors writing a book, social media speaking, training, coaching that requires an input. I talk in the book about Steve Jobs, where his initial 10% is the ideation and the through line, the storytelling, the creative like this is the thing we're trying to solve. This is the big monster. This is why it's important. Here's the way I'm seeing it. Then you give it to, obviously, a team member or a competent team, like Steve would do at Johnny Ives in the design studio at Apple. Then they would go off and they would do the research and the ideation and the CNC machine to come up with prototypes and play with things and to kind of move it forward. That the next 80%. Then, once Johnny felt like he had something that was good enough for Steve, then he would come back and he would evaluate and talk about the final finishing touches and really, where the rubber meets the rotor, the implementation component of that last 10%. That's Steve on stage at the Apple events unleashing his thing.

Speaker 3: 1:58

I'll give you one that a lot of people are familiar with Gary Vaynerchuk. Everybody knows Gary V. Here's the deal He has a, i would guess, a $3 million a year payroll of a team that sits outside of his office called Team Gary. This is not VaynerMedia, this is not VaynerAxis, this is Team Gary of about 25 people that are his 80% And he literally interacts with them using the 1080 10 rule. He probably doesn't call it that.

Speaker 3: 2:25

I learned this, you know, through conversations with Caleb, his previous head of videography, because Caleb would say, like Gary would sit down with us and brainstorm ideas, tell us where he said certain things, we would go, grab clips, ideate, and then we would, we would just and this is so beautiful the way he does it We would come up with different creative outputs, and then we have this internal iMessage chat and all the videographers he has like four or five will post clips at for Gary to try to get his attention, and then he downloads them to his phone and he's still the guy that's doing that last 10%, publishing them on social media. So even a guy that's running, you know, arguably a 200 million a year business with more demand on his time than anything else, has found a way to create leverage but still feel connected, so that their soul and spirit in the work that he's doing, and that's why I think the 1080 10.

Speaker 4: 3:19

Absolutely. There's a couple reasons why I believe number one. The first question you always have to ask is who stands to benefit? Who stands to benefit from whatever message that we're putting forth? Is it the patient, is it in the patient's best interest, or is it potentially a money-driven conglomerate Right? So if we constantly focus on adiposity, being overweight, well then we can, you know, address the diet fixes that are going to potentiate that, or the nabiscos, or the processed foods, and we're constantly, we have this smoke screen right of continuously focused on adiposity, which is, you know, an overweightness, which is a complete smoke screen.

Speaker 4: 4:08

It is symptomology of an undisciplined life. It is and you know again, i'm not saying that everybody who is struggling with obesity has undisciplined life. There are definitely metabolic contributing factors, but for the majority of people I will tell you this There are only 23% of the population is meeting their physical activity requirements. 23% 73% of adults are either overweight or obese. So the question is if, in fact, we have an obesity epidemic, then we've identified the problem and, ben, as you and I know, if you identify a problem, you can execute on that problem and you can fix that problem. However, if you have the wrong paradigm of thinking then, no matter what you do with underneath that paradigm and you execute appropriately, you will never get from point.

Speaker 5: 5:01

You see that Okay, that's fascinating because obviously in my work with athletes, business professionals, high performers same way that you're working with them every single day I understand the importance of great discipline. But if the great discipline is in the wrong area or it's spent doing the wrong things you're actually going to, you're telling yourself you're disciplined, doing it, but you're compounding the wrong thing. Is that what I'm hearing you say? That's right.

Speaker 4: 5:28

That's exactly what I'm hearing you say, and we now live in an environment where they are. They are still hyper focused on the wrong thing We are. By focusing on obesity, we are making people unable and ill equipped to deal with their own life in an effective way. Rather, so if we focus on obesity, that's what we're going to get. Rather, if we shift to this muscle centric capacity and this muscle centric perspective, you become stronger physically, and you and I both know the only way to become physically stronger is to become mentally stronger, absolutely, you know.

Speaker 6: 6:07

I talk about death a lot. I'm cool with it. That's why, you know, a lot of people aren't. It's kind of like the EBGB land for them. For me, it's like you're going to die, or you know, i support we support an organization in Haiti and I look at the gift, the gift that we have every single day Clean water. I have the opportunity to eat healthy food, make great decisions, that's. I have an opportunity to do that, and so whenever I get into my weird dark zone, i think about the example again that I'm going to leave my kids and I think about how blessed I am to be and have the opportunity of who I am, and I can play the poor me card in my brain or I can wash them out and keep moving. I always call it right foot, left foot, like.

Speaker 6: 6:44

Whenever I get into that, i want to quit zone or I'm fucking stupid for doing this, or why the fuck did I do this? You know, i really I tap back to myself and I say remember, this is, this, is your duty. You have a gift, this is part of that journey And this is an opportunity that you have. So most people don't have the opportunity to do what I do every day, and so for me to to tap out of that, i think is is one it's weak to. I like being in that place, man.

Speaker 7: 7:09

And so what confidence is is really an? ed talks about this, our mutual friend Ed. He talks about following through in the things that you say you're going to do. You have too many people out here leaking promises I'm going to go to the gym, i'm going to start the business, i'm going to start the podcast, i'm going to go up to the girl. We make all these promises and then we break them, and what we don't realize is, on a subconscious level, we're diminishing the way that we view ourselves.

Speaker 7: 7:30

And so now, ben, we have I always say we have the boy who cried breakthrough, or the girl who cried financial freedom, or the boy who cried I'm going to get in shape. It's like you do a whole lot of yapping but you're not taking action, and so you can't even believe in yourself because you've lied to yourself so many times. And if you can't believe in yourself, look around. No one believes in you, because you could talk at all this talk, but there ain't no walking. And so if you want to build confidence and self-worth, i would say the first thing you do is you paint this picture of Ben 2.0 or Nick 2.0. It's like what is the highest version of myself? Okay, what is he doing? What is his occupation? How is he serving, how is she leading, how is she showing up in a relationship? And now, now that you have this picture of your 2.0 self, what are their habits, what are their rituals, what are their non-negotiables? Because the truth is that 2.0 version of yourself is doing things that you're not currently doing.

Speaker 2: 8:26

So I'll give you the simple formula right, and we're looking at strategy planning, we're looking at anything. We always start with results. Do I like them or not? If my weight, if my health is the weight where I want it to be, it's too high or too low Finances? do I have enough money? Do I need more? Right, did we take the hill or not? There's a result. We're going to lose the game.

Speaker 2: 8:43

And then we say in the analysis, we say, okay, so what were the behaviors? Because results all come from behaviors. And we say, okay, well, what behaviors led to these results? And that's where people make the mistake is. We say, ah, we identified the behaviors, let's change the behavior. And so then we impose change And leaders say do this, because I know if you do this, then we'll get those results.

Speaker 2: 9:05

That's the mistake. The real issue is the real question to answer is what you do, which is saying, okay, well, hold on a second. We're going to change behavior, because we know that leads to resistance. We don't like change, change in behavior. But if I were to ask a different question, to say, okay, well, what belief drove this behavior in the first place? Because behavior is driven by belief, instead saying okay. So what must I have believed to have behaved this way? That's a harder question. And if you can affect as a leader and get people to tap into like, why did I get up the morning and burn harder? Why did I? why did I get up in the morning and push myself through all that stuff? Or why did I sleep in, what must I have believed? Why did I spend all the money? Why did I eat the Cheeto? You know, maybe I spent all the money because I think my clients are going to continue buying and I wasn't ready for this kind of market And I just thought that that's how it was. I'm new to this. I came in in the last couple of years and it was just great, so I didn't think I needed to save. Or why did I eat the Cheeto? Well, because I didn't think that that one would make a difference. I didn't. I didn't. I didn't think that that one you know that soda or whatever it is that I'm trying to eat, whatever it is I didn't think it was. Well, i wanted to sleep a little longer because I gave that workout.

Speaker 2: 10:14

Well, there's some. There's other people, the pros that you work with. They have a strong belief and I. I kind of love that burn concept. I'm going to, i'm going to. It's going to be burning in my head, i'm going to be using it. Is there's something inside that's driving them? a belief system, a story, a narrative, a relationship? Maybe it's a chip on their shoulder, cause I know I had a.

Speaker 2: 10:34

I tell people there's a difference between a spark and purpose. Sometimes I need a spark and sometimes it's spark might be negative. Like to prove you wrong, i might be told I couldn't. I was told in college I shouldn't even be in college, i should just quit. Well, now I go back and lecture at that same college. Yeah, i got a bad. I love that How you like that there, mr, i'm not going to say his name, but that's the chip on my shoulder. That's a spark, right, and that spark got me to do a lot of stuff, but it doesn't mean that that's my purpose. And I tell people, once you're driven by the spark, use the spark but then move over to purpose as quickly as you can, because the spark will drain you of energy but the purpose will refill you constantly.