Join Ben Newman, highly regarded Performance Coach, International Keynote Speaker and author of the #1 WSJ and USA Today Bestseller, Uncommon Leadership, as he takes you into the minds of some of the highest performers in sports and business to tell their full story. The "Burn" is something we all have, but rarely do people uncover and connect to it. Ben helps people from all walks of life reach their true maximum potential. Ben serves as a Mental Conditioning Coach for the 18-time National Champion Alabama Crimson Tide football team and has worked with players from the last 4 Super Bowl Champion teams. Business executives, sales organizations, and athletes in the NFL, PGA, NBA, MLB, UFC and NCAA have all trusted Ben to elevate their game.